Thursday, May 19, 2011

National Public Relations


Strapped in his car seat, we were ready to roll ...

The radio was tuned to NPR, which was airing a story by Neda Ulaby about a publicity stunt by the Frito-Lay company. The company was hawking its products in a test kitchen on a Times Square billboard, arguing that as many as half of its snacks were by legal definition "All Natural."

I was kind-sorta-not-really listening, but The Champ was listening intently as Morning Edition's host Steve Inskeep said:

"The company was trying to send the message that Fritos, Cheetos and Doritos are healthy."

I could practically hear the grin cracking open the lower half of his little face.

"See, I tol' you."

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